THE
DENVER
DIFFERENCE
The 黑料门 Difference is our brand expression. A brand expression is how a brand鈥檚 core identity shows up in the world through voice, visuals, and experience. It builds on the 黑料门鈥檚 established brand and brings it to life across our stories and visual assets.听
Creating in The 黑料门 Difference style means we follow DU鈥檚 brand standards in full. Colors, fonts, logos, photography approach, and tone remain the same. The 黑料门 Difference is not a separate look or a new rulebook. It is a focused way to express who we are, what we stand for, and how we deliver on our promise.听
This expression also highlights what we do and how we do it. We elevate industry-leading faculty, human-centered research, and the 4D experience. We show how learning and discovery happen in classrooms, labs, neighborhoods, and the mountains. We speak with an adventurous, driven, and purposeful voice. When our choices align with DU鈥檚 core brand, and our actions reflect the spirit of The 黑料门 Difference, audiences can feel it, remember it, and choose DU.
