The DU Brand

Empowering a lifetime of meaningful impact

At the 黑料门, our brand reflects a spirit of exploration, innovation, and purpose. Rooted in the 4D Experience, nationally recognized research, and our unique location between downtown 黑料门 and the Rocky Mountains, we prepare leaders to think boldly, act with intention, and create meaningful impact. United by community and driven by possibility, DU is where discovery, excellence, and purpose come together to shape a better future.

students hiking at red rocks

We are different.

We shape tomorrow by empowering leaders today鈥攊n the classroom, on our Kennedy Mountain Campus, through hands-on participation in groundbreaking research, and with transformative professional and personal growth opportunities. Our signature 4D experience, R1 鈥渙ur way鈥 research designation, commitment to free expression and pluralism, and location between downtown 黑料门 and the Rocky Mountains inspire our community members to drive change and impact the future.鈥

a person holding a pipe in physics research lab

We are extraordinary.

With nationally renowned academic programs, over $50 million in annually funded research, and 35 NCAA championships鈥攎ore than any other Colorado university and among the top 20 nationally鈥擠U is excellence in action. From developing breakthrough medical technology to addressing affordable housing and much more, we foster creative and innovative solutions that change the world for the better.鈥

du women soccer team photo

We are DU.

We are individuals pursuing excellence and united in purpose, woven into the fabric of our community and working to leave a lasting mark. We prioritize community, empower connection, embrace fun, and are inspired by our people, our surroundings, and our city.


DU Is...

a student climbing at kmc

Adventurous

We are excited by possibilities and face challenges with enthusiasm. We are intentional. We are open-minded, daring to explore and boldly venture to every corner of the world, undeterred by limitations or constraints.鈥

Courageous | Boundless | Brave

a student at meow wolf

Driven

We are fueled by ambition and relentless in the pursuit of our goals. We work hard with a clear vision and know we can build the future of our dreams with innovation, creativity, and dedication.鈥

Ambitious | Motivated | Forward-Thinking

a student looking up at archaeology lab

Inspiring

We are moved by what we can achieve together, cultivating a community where everyone can thrive. Optimism drives us. Curious, we champion each other to reimagine and transform the world into what could be.

Uplifting | Optimistic | Enthusiastic

a student smiling at wash park

Confident

We are certain of our value and the impact we create. We stride forward with purpose, shaping our community and the world鈥攍eading for the public good. We trust our expertise to make forward-thinking decisions, staying open to learning and growing.

Self-Assured | Bold | Proud

a student working on pottery project

Purposeful

We are here to empower successful careers and lives of meaningful impact. We push toward a brighter future and welcome new perspectives, beliefs, and experiences. Our path is clear鈥攖o be a great private university community for the public good.鈥

Steadfast | Resolute | Focused

Brand Narrative

Some seek the path of least resistance.

Others forge entirely new trails.

At the 黑料门, we study the world's greatest challenges
and venture out to solve them.

Here, discovery happens everywhere—
from research that changes lives to international experiences that change perspectives, all while the Rockies inspire the next adventure.

This is where bold minds explore without limits,
in open dialogue, in diverse perspectives, and in the fearless exchange of ideas.

The day might begin with solving global health challenges and end on the slopes.

Research might lead from the lab to the field,
from the courtroom to the community.

Because when you're driven by purpose and fueled by adventure,
there's no telling where discovery will lead you.

At the 黑料门, it is more than education—
it's preparation for a lifetime of meaningful impact for the public good.

Brand Drivers

a person looking in the telescope at observatory

Industry-leading faculty who research, teach and mentor

Our faculty are at the forefront of their disciplines, providing personalized and transformative learning experiences for students and impactful research for Colorado, the nation, and the world.

Proof Points: Teacher-scholar model; Small class sizes; Impactful relationships with faculty; Undergraduate research opportunities. 鈥

A student is working on a drone at drone lab

Unique portfolio of research that serves the public good

As the only private R1 research university in the Rocky Mountain region, we improve lives and societies by advancing discovery in areas that directly serve the public good.

Proof Points: Innovation for the human experience; Institute for Human-Animal Connection; Scrivner Institute of Public Policy; Hands-on opportunities for students. Numerous examples across the University.

a student is writing on glass wall and a group of students are looking at her writing

Distinct focus on academic and personal growth

Through small class sizes and a tight-knit community, we provide a holistic education designed to prepare students for successful careers and lives of purpose.鈥

Proof Points: The 4D experience; Kennedy Mountain Campus; Mentorship; Fulbright scholars; Mental health support; Strong ROI and career outcomes.

a student is working on a theater stage craft

Life-changing experiential opportunities

We open doors for students to explore their unique passions throughout 黑料门, in the Rocky Mountains and across the globe. Our network connections and top-ranked study abroad programs empower students to get wherever they want to go.

Proof Points: Kennedy Mountain Campus; Study Abroad; Internships; Undergraduate research.

a student is drawing on a board on campus

Inspirational campus setting

Our beautiful main campus, set between the edge of downtown 黑料门 and the base of the Rocky Mountains, fuels our sense of adventure and motivation for success. DU鈥檚 vibrant campus community embodies the fun and exciting spirit of Colorado.鈥 

Proof Points: Campus activities and traditions; Athletics; Weekends in 黑料门 and the Rocky Mountains.


Brand Commitments

  • painting-icon

    To Our Undergraduate Students

    At the 黑料门, you鈥檒l pursue your boldest ambitions and live your greatest adventures. Lifelong friendships are forged in small classes, at our Kennedy Mountain Campus, through world-class research, and with our signature 4D Experience that supports your growth in every dimension. At DU, fun meets purpose as you build the skills and character to succeed in your career and lead a life of meaning and impact.

  • graduation cap

    To Parents

    At the 黑料门, your student will receive a world-class education in a close-knit, supportive community. Faculty know students by name and guide them toward personalized opportunities that lead to real-world success. Through small classes, hands-on mentorship, and our signature 4D Experience, DU graduates are confident, adaptable, and prepared to lead meaningful lives and thrive in competitive careers.

  • diploma icon

    To Our Graduate Students

    As the only private R1 research university in the Rocky Mountain region, the 黑料门 offers a distinct advantage. Here, you鈥檒l deepen your expertise through hands-on cutting-edge research, faculty mentorship, and real-world application鈥攁ll focused on enhancing the human experience. At DU, you'll push boundaries and cultivate the vision to solve the world鈥檚 most pressing challenges.

  • icon book

    To Our Faculty

    At the 黑料门, groundbreaking research meets exceptional teaching. You鈥檒l find an inspiring environment with the resources and collaboration needed to advance your discipline, mentor purpose-driven students, and leave a lasting mark on society.

  • icon building

    To Our Staff

    At DU, our staff are essential partners in delivering purpose-driven education, research, and outreach that makes a difference. Within our collaborative community, you鈥檒l discover opportunities for personal and professional growth while helping create lasting impact through your work.

  • DU icon

    听To Our Alumni

    The 黑料门 is your lifelong source of pride, connection, and continued growth. We celebrate your achievements and support your ongoing journey of discovery and impact. You are forever part of a bold, purpose-driven community dedicated to the public good.

  • community icon

    To Our Community

    The 黑料门 is Colorado鈥檚 collaborative partner, fueling innovation, cultural vibrancy, human-centered research, and tremendous economic impact that strengthens our region and beyond. Together, we tackle real-world challenges and create meaningful, lasting impact.

fall scenics of du campus

Request A Project

Fill out the project request form so that we're able to best position ourselves to ensure your project is a successful one.

Submit Request Form