The DU Brand
Empowering a lifetime of meaningful impact
At the 黑料门, our brand reflects a spirit of exploration, innovation, and purpose. Rooted in the 4D Experience, nationally recognized research, and our unique location between downtown 黑料门 and the Rocky Mountains, we prepare leaders to think boldly, act with intention, and create meaningful impact. United by community and driven by possibility, DU is where discovery, excellence, and purpose come together to shape a better future.
DU Is...

Adventurous
We are excited by possibilities and face challenges with enthusiasm. We are intentional. We are open-minded, daring to explore and boldly venture to every corner of the world, undeterred by limitations or constraints.鈥
Courageous | Boundless | Brave

Driven
We are fueled by ambition and relentless in the pursuit of our goals. We work hard with a clear vision and know we can build the future of our dreams with innovation, creativity, and dedication.鈥
Ambitious | Motivated | Forward-Thinking

Inspiring
We are moved by what we can achieve together, cultivating a community where everyone can thrive. Optimism drives us. Curious, we champion each other to reimagine and transform the world into what could be.
Uplifting | Optimistic | Enthusiastic

Confident
We are certain of our value and the impact we create. We stride forward with purpose, shaping our community and the world鈥攍eading for the public good. We trust our expertise to make forward-thinking decisions, staying open to learning and growing.
Self-Assured | Bold | Proud

Purposeful
We are here to empower successful careers and lives of meaningful impact. We push toward a brighter future and welcome new perspectives, beliefs, and experiences. Our path is clear鈥攖o be a great private university community for the public good.鈥
Steadfast | Resolute | Focused
Brand Drivers

Industry-leading faculty who research, teach and mentor
Our faculty are at the forefront of their disciplines, providing personalized and transformative learning experiences for students and impactful research for Colorado, the nation, and the world.
Proof Points: Teacher-scholar model; Small class sizes; Impactful relationships with faculty; Undergraduate research opportunities. 鈥

Unique portfolio of research that serves the public good
As the only private R1 research university in the Rocky Mountain region, we improve lives and societies by advancing discovery in areas that directly serve the public good.
Proof Points: Innovation for the human experience; Institute for Human-Animal Connection; Scrivner Institute of Public Policy; Hands-on opportunities for students. Numerous examples across the University.

Distinct focus on academic and personal growth
Through small class sizes and a tight-knit community, we provide a holistic education designed to prepare students for successful careers and lives of purpose.鈥
Proof Points: The 4D experience; Kennedy Mountain Campus; Mentorship; Fulbright scholars; Mental health support; Strong ROI and career outcomes.

Life-changing experiential opportunities
We open doors for students to explore their unique passions throughout 黑料门, in the Rocky Mountains and across the globe. Our network connections and top-ranked study abroad programs empower students to get wherever they want to go.
Proof Points: Kennedy Mountain Campus; Study Abroad; Internships; Undergraduate research.

Inspirational campus setting
Our beautiful main campus, set between the edge of downtown 黑料门 and the base of the Rocky Mountains, fuels our sense of adventure and motivation for success. DU鈥檚 vibrant campus community embodies the fun and exciting spirit of Colorado.鈥
Proof Points: Campus activities and traditions; Athletics; Weekends in 黑料门 and the Rocky Mountains.